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Тематическая лексика

value proposition

phraseC10:04

/ˈvæljuː ˌprɒpəˈzɪʃən/

A clear statement of the benefit you promise and why someone should choose you.

That's my value proposition.

counterintuitive

adj.C10:10

/ˌkaʊntərɪnˈtjuːɪtɪv/

Contrary to what most people would expect; surprising but true in practice.

Success is counterintuitive.

subjective

adj.B21:05

/səbˈdʒektɪv/

Based on personal opinion or feelings rather than an objective standard.

Earning more is subjective.

byproduct

n.C11:49

/ˈbaɪˌprɒdʌkt/

A secondary result that happens as a consequence of something else.

And that is usually a byproduct of both of working less, resting more, earning more.

moderation

n.B23:41

/ˌmɒdəˈreɪʃən/

A balanced approach that avoids extremes.

I want to talk about moderation and sustainability.

sustainability

n.C13:42

/səˌsteɪnəˈbɪləti/

The ability to continue over time without collapsing, burning out, or degrading.

I want to talk about moderation and sustainability.

iteration

n.C13:57

/ˌɪtəˈreɪʃən/

A repeated cycle of trying, learning, and improving.

I want to present a business model that allows you to create your ideal lifestyle through practice, experimentation and iteration.

taboo

adj.C14:39

/təˈbuː/

Socially discouraged or considered unacceptable to discuss or do.

People still consider it taboo because they aren't in the game.

self-reliance

n.C15:55

/ˌself rɪˈlaɪəns/

Depending on yourself rather than expecting others or systems to take care of you.

If you do not value self-reliance or personal responsibility or just taking control of your own life, then this isn't for you yet.

leverage

n.C115:55

/ˈlevərɪdʒ/

An advantage that increases your ability to achieve results (e.g., audience, systems, tools).

You're not having a backup or some form of leverage built like an audience to pivot.

persuasive

adj.C19:39

/pəˈsweɪsɪv/

Able to convince someone through clear reasoning or compelling communication.

People on social media are doing is just effective and persuasive communication.

outsource

v.C111:18

/ˈaʊtˌsɔːs/

To give work to an external person or system to do it instead of doing it yourself.

Social media managers as a whole are going to be outsourced to just software.

dogmatic

adj.C214:50

/dɒɡˈmætɪk/

Overly certain and rigid about beliefs; unwilling to consider other approaches.

You're not supposed to become ideological or dogmatic about one method to achieving one specific outcome.

imposter syndrome

n.C115:07

/ɪmˈpɒstə ˌsɪndrəʊm/

The feeling that you are not truly competent and may be exposed as a fraud despite evidence of ability.

And now we're going to bring up the experience thing or imposter syndrome here again.

minimum viable offer

phraseC125:58

/ˈmɪnɪməm ˈvaɪəbəl ˈɒfə/

A simple, sellable service or package you can launch quickly to start getting feedback and results.

So let me introduce to you what I call the minimum viable offer.

Глагольные фразы

fall into the trap (of)

2:24

To get caught in a harmful pattern without noticing at first.

💡 Often used to warn about a common mistake; stronger than “make a mistake” because it implies a repeating pattern.

But the thing is, I also fell into the trap of wanting to live the life of other people.

figure out what you don't want (in order to figure out what you want)

3:09

To clarify your goals by first identifying what you want to avoid.

💡 A reflective, coaching-style pattern; it frames clarity as discovery through contrast.

You have to figure out what you don't want in order to figure out what you want.

work your way up

25:16

To progress gradually through levels of skill, price, or responsibility.

💡 Natural for explaining career/business growth; implies steps and patience.

And then they gradually work their way up step by step.

reach out (to people)

25:01

To contact someone to start a conversation or offer help/service.

💡 Common in business English; more proactive and professional than “message people.”

They start reaching out to people immediately so they can get real world feedback.

get caught up in (something)

26:32

To become overly involved in an idea or problem and lose perspective.

💡 Useful for describing distractions and mental loops; often followed by the exact thing someone obsesses over.

And most people get caught up in this.

put (an offer) out there

25:39

To publish or present something publicly so people can respond to it.

💡 Conversational, action-oriented business English; implies testing the market.

Put an offer out there, build a digital product.

Разговорные выражения

highlight reel

3:35

A curated set of best moments that hides the boring or difficult reality.

📍 Контекст использования：Talking about social media comparisons; warning against idealized lifestyles.

Doing the things that you see on social media as a highlight reel.

Props to you.

6:33

Respect to you; well done (informal praise).

📍 Контекст использования：Encouraging someone; giving credit in casual speech.

That's fucking awesome. Props to you.

banking on (something)

8:02

Relying on something as your main plan or source of success.

📍 Контекст использования：Critiquing strategies that depend on appearances or external luck.

Those people are banking on sponsorships and other things.

primed for automation

8:30

Perfectly set up to be replaced by automated tools or software.

📍 Контекст использования：Discussing job risk and repetitive tasks in modern work.

That is just primed for automation.

Specialization is for insects.

9:25

A memorable quote implying humans should be broadly capable, not narrowly specialized.

📍 Контекст использования：Making a dramatic point about generalists vs specialists.

Specialization is for insects.

gatekeeper mindset

24:36

An attitude that tries to block newcomers by claiming they aren’t ‘qualified enough’ yet.

📍 Контекст использования：Criticizing exclusionary advice in business/creator spaces.

I hate that stupid gatekeeper mindset.

get the shit out of the faucet so clear water can flow

25:52

Start producing even if it’s messy at first, so you can improve and eventually create high-quality work.

📍 Контекст использования：Motivation for creators; emphasizing iteration over perfection.

You need to get the shit out of the faucet. So clear water can flow.

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